Car Collectors Are a Loyal Group

(Jan 5, 2006) -- Event marketing has become a big business. Why? Because businesses that target a specific niche can zero in on the people it considers most important by having a presence at the special events they attend. It is also a way for businesses to entertain their preferred clients in an atmosphere thatís fun, while showcasing their product. Russo and Steele Collector Automobiles is preparing for its upcoming auction of European sports cars, American muscle cars, hot rods and customs. New this year will be a private elevated level ń a skybox of sorts ń with a birds-eye view of the auction block. This special area has been designed for AutoWeek Magazine, a leading national automotive magazine, and a new sponsor to this north Scottsdale auction. ěWe are constantly striving to deliver new experiences at Russo and Steele. Courting a high profile sponsor and delivering a unique setting for them is part of the personal touch synonymous with Russo and Steele,î said Drew Alcazar, owner of Russo and Steele.

The auction will take placed under 85,000 square feet of tent space on January 20, 21, 22 on Scottsdale Road just south of the Loop 101 in North Scottsdale. Daily gate fee is $10 per person and bidders passes are available for $75.

ěCar collectors are a very loyal group and they feel a strong synergy with sponsorship partners. They want to support the companies that support their hobby,î said Alcazar. One such sponsor partner is Grundy Worldwide Collector Car Insurance, a long-time Russo and Steele sponsor. ěMy family has been collecting cars for three generation so we personally understand the need to protect these treasures. We especially value our relationship with Russo and Steele because the auction is delivering a quality buyer who understands the important of insuring that car from the moment the gavel falls. These collector cars are more than mere automobiles, they are like members of the family,î said Jim Grundy, President and Owner of Grundy Worldwide.

With the help of sponsorship dollars, Alcazar was able to expand the site and offer additional hospitality services this year. Other sponsor partners include: Lift Unlimited and Automotive Equipment, Zym She is a native Phoenician and is well acquainted with Russo and Steele’s operations and objectives. Her background is in English Literature and Mass Communications; she graduated from Arizona State University. Drew Alcazar said: “I know that the transition from Gray Matters Communications to in-house counsel will go smoothly. I have complete faith in Stephanie and know that with her Russo and Steele will continue exceed expectations.”

We invite you to please update our contact records and to send media inquires to:
Stephanie Quinn
316 Standard Street
Suite A
El Segundo, CA 90245
Phone: (602) 317-6653
Fax: (310) 607-9150
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

The Moyer Group Public Relations, headed by Martha Moyer, will continue to serve as the Phoenix media contact in conjunction with Stephanie Quinn of Quintessential Media. This partnership will continue through the January Russo and Steele auction in Scottsdale; at which point, Stephanie Quinn of Quintessential Media will take over all media inquires. We appreciate The Moyer Group Public Relations and Martha Moyer’s help to facilitate a seamless transition to our new in-house agency.

Russo and Steele Collector Automobiles is one of the nation’s premier collector car auctions, specializing in European sports cars, American muscle cars, hot rods and customs. Two auctions are staged each year with the signature auction taking place in Scottsdale, Arizona every January, followed by Monterey, California in August. Additional information is available at www.russoandsteele.com.


For more information, contact:
Stephanie Quinn
Phone: (602) 252-2697
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

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